Sagapixel

Sfida

This is was a brand new franchise in Hamilton, NJ. We were tasked with getting them ranking for all of their target keywords in as short a time possible. Their local competitors include Bayada, Visiting Angels, Caring.com and a number of other powerful, authoritative domains.

Soluzione

Location page strategy and strong on-page optimization.

Risultato

By the end of the second month, we had them in the map results and at the top of page 1 for “home care hamilton NJ” and a number of their other target keywords. This is a testament to what is possible with our franchise home care agencies.

Sfida

Prior to our engagement with this client, their Google Ads account was very lightly managed. The search query reports were infrequently reviewed, which led to unnecessary spending on informational & irrelevant queries.

Soluzione

We used a previously tested Google Ads campaign we've used for other plastic surgeons.

Risultato

In Q1 of 2021, we increased the amount of quarterly conversions by 39% and decreased cost per conversion by ~23%. Since then, we’ve steadily increased conversion over time by decreasing the cost per lead.

Sfida

This is a home helpers franchise owner that had become frustrated with the digital marketing company that runs the corporate website and many of the franchise owner’s Google Ads camapigns. The cost per lead was over $200, which does happen in some markets, but they wanted to see what we would be a

Soluzione

We used our prebuilt Google Ads home care campaign and landing pages.

Risultato

Within the first month, we were already delivering <$60 leads, eventually hitting an average cost per conversion (call or form submission) of $34.78. Usually, this is only possible with home care agencies with strong brands, such as Home Helpers Home Care.